Ep.270: McDonald's Was Never Really a Burger Business

Ray Kroc didn't invent McDonald's. He recognized that one successful restaurant could become something much bigger.

At 52 years old, Kroc took the McDonald brothers' efficient restaurant model and transformed it into a global system. But hamburgers were only one part of the strategy.

In this Financial Autopsy, Darren and Christina examine how Ray Kroc used standardization, franchising, real estate and accessible capital to build one of the most recognizable businesses in history.